L’OBJET: Where Quality Meets Imagination.
An immediate success at its birth, L’Objet offers luxury tabletop, gifts, and accessories, creating a visual feast using unexpected elements. As a young designer in
Beverly Hills, Elad
Yifrach found a void in the market for practical and meticulously made tabletop
items for his discerning clients. So he
began designing his own. Devoted to the Mediterranean, he is enamored by its people and their
ways, particularly their commitment to a life of beauty. His offerings have a timeless quality,
resonating Old World charm yet there is
something entirely new-thoroughly modern.
Yifrach tries to create things that are decadent but have a basic function. “I tend to be a little more daring on materials. There are enough people doing safe stuff, but I don’t want to do it.” In 2004, he presented his prototype to Bergdorf Goodman which immediately placed an order and hence, his journey truly began. Inspired by nature as well as classical architectural elements, Y does not shy away from whimsical details: an elephant topped lidded vessel; a breathing dragon holding a porcelain bowl; an exquisite trompe-l’oeil coral teapot.
In his Fortuny collection, after Renaissance man Marian Fortuny, he reinterprets the protean master’s multicultural work. For two years, he explored the 92-year-old firm’s archives, studying motifs that could be translated into objects for the home. “For many years, people saw Fortuny as strictly traditional. But the patterns work in both classic and modern settings.”
His spectacular desk accessories: a magnifying glass with a gold-plated handle shaped like a crocodile; a letter opening gecko with Swarovski crystal eyes, a leopard-print
porcelain pencil cup are consistent with his decadent yet functional motif. For Yifrach, the goal is a luxe feel with a
touch of whimsy. “People who buy desk
accessories simply because they’re useful are on the road to becoming bland and
pragmatic. We form an emotional
attachment to things that are beautiful.” Limoges
“My legacy…has yet to be realized.” [Does this mean that the best is yet to come?]
“A great idea…is almost always a simple one.” [Like nature which is simple in its elegance.]
“I love everything from nature, especially when it is glamorized a little.” [Crocodiles, geckos, elephants just for fun!]